Photo courtesy of Make Music Philly’s website

This summer, Make Music Philly (MMP) will return for its second year of spreading good vibes and tunes across the city. The organizers behind MMP, though, want to make the free one-day festival on June 21 bigger than the inaugural showing, and they’re looking for your help.

Early this month, Make Music Philly launched its first-ever Kickstarter Campaign, “You Make Music Philly,” to raise funds for marketing, social media and advertising efforts that will cast MMP’s net even wider this year. So far, since launching, Make Music Philly 2014 has raised a little over $1,700 of its lofty $20,000 goal. The fundraiser has 10 more days to go, ending on Friday, April 11.

“The inaugural Make Music Philly was by all counts a huge success,” Natalie Diener, coordinator for this year’s MMP event, told West Philly Local.  “Our biggest hope for year two is for Make Music Philly to reach beyond the boundaries of Center City—for each neighborhood to really take ownership of the MMP events in their area.”

According to Diener, part of the goal this year is to double the number of citywide events to 300 (last year, there were 150 performances and 50 involved organizations). Kickstarter donations will be used to achieved this goal by funding an improved website, print marketing materials like this flier, media advertising, and tee shirts for attendees, volunteers and donors.

“The best way for us to reach into every neighborhood and across every demographic is to get the festival’s name out there in every media,” said Diener. “Our neighborhood outreach is being done entirely grassroots right now. We are making great strides to get new venues and artists involved, but the Kickstarter funds would be a tremendous help.”

Like last year, Make Music Philly will kick off at 8 a.m. and end at 8 p.m., and include all the do-it-yourself ingenuity Make Music Day—of which MMP is a part—is known for, for free. But there is one change: MMP will hold a grand finale spectacular at Penn’s Landing at the close of the june 21 festival, said Diener.

Interested venues and musicians can login and sign up here to register for Make Music Philly 2014. For more information, visit makemusicphilly.org or check out MMP’s Facebook and Twitter pages.

–Annamarya Scaccia