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Fresh Grocer wine kiosk and dozens of others shut down

September 21, 2011

wine
The Pronto wine kiosk.

 

It always seemed too good to be true. The experiment in buying wine at special kiosks in grocery stores around the state, including one at the Fresh Grocer at 40th and Walnut, is over.

The Pronto Wine Kiosk program which included around 100 kiosks across various Pennsylvania locations is being shut down due to some monetary disputes between the Pennsylvania Liquor Control Board (PLCB) that runs the kiosks and the machine supplier, a Conshohocken-based company Simple Brands L.L.C. The PLCB claims to not have been reimbursed by Simple Brands for over $1 million in expenses it incurred from the kiosks wiring and stocking. Simple Brands were supposed to supply the machines at no cost to PLCB, while sharing the profits.

The kiosks had all kinds of age verification technology and even a built-in Breathalyzer (important for the one at 40th and Walnut streets, which is surrounded by students). But customers often said the kiosks were difficult to operate.

Penn’s student newspaper The Daily Pennsylvanian reports that the Fresh Grocer has expressed disappointment over the kiosk closing. It quotes Carly Spross, the Fresh Grocer Marketing Director, who said that this service brought “convenience” to the Fresh Grocer’s customers and “helped bring in additional foot traffic to our stores.”

 

3 Comments For This Post

  1. MDS Chill Says:

    It’s frustrating that a place as cosmopolitan as Philadelphia is so hobbled by the PLCB.

  2. Lo Says:

    That kiosk was a joke. Get rid of the PLCB and join the 21st century Pennsylvania.

  3. Alber Brooks Says:

    There were never more than 32 kiosks installed and all but 3 of them failed to meet the minimum sales needed to be profitable. In a real business the CEO would be fired for something this stupid.

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