Earth Cup is now Coffee Market. (Photo courtesy of Natasa Borcanin) 

Some of our readers have probably noticed a new sign, “Coffee Market,” outside of the Earth Cup coffee shop on 45th Street between Pine and Osage. Here’s what’s happening, according to the owner Natasa Borcanin.

The business has changed its name (but not its ownership) to better reflect its expansion of coffee choices, brewing methods, and coffee equipment selection. Coffee Market will offer a larger variety of coffee bean selection (new roasters, new single origins and blends, and more brewing methods) and coffee equipment (coffee presses, pour-overs, thermoses, and more). The shop will also showcase new selections of coffee through coffee tastings.

“This is a welcome change as this city lacks a one-stop shop for a wide variety of organic and fair-trade coffee choices,” Borcanin writes in an e-mail. “There is just about nothing more personal that people consume in a day than a cup of coffee. Therefore, having a variety is paramount.”

By the way, the old “Sam’s Place” sign will also stay, for nostalgic reasons. “This shop has been here for 30 plus years and has a long-standing tradition of its second and third generation customers that appreciate seeing the sign as they revisit,” writes Borcanin.