The legendary bicycle store at 4311 Lancaster Avenue is reopening under new ownership and inviting folks to their Grand Reopening Extravaganza, titled Dances with Wolves, this Saturday, July 28, from 2 p.m. to 2 a.m.Wolff Cycles store was recently purchased by West Philly’s Firehouse Bicycles (50th & Baltimore) and renamed to Wolf Cycles (with 50% less F). The shop has been in operation since the 1930’s.

The grand reopening celebration is free and open to the public. It will feature workshops, a bike ride, catered food and beer and an outdoor movie screening. Also there will be music by live DJ’s and raffle all day. Costumes are encouraged. Here are more details:

11 a.m. – Doors open

2 p.m. – Riding Basics Class hosted by the Bicycle Coalition, for riders 16+
For those who feel nervous navigating Philly’s aggressive drivers and trolley tracks.

3:30 p.m. – West Fairmount Park Public Art Ride
Check out public art and enjoy your wheels. For all ages, but under 18 must be accompanied by a guardian. The ride is approximately 5 miles. Helmets required.

5:30 p.m. – Legal Rights Workshop hosted by the National Lawyers Guild
Learn your rights and responsibilities as a bicyclist involved in a crash.

7 p.m. – Catered Food and Keg of Beer
Food will be provided, but if you want beer, you’ll have to buy a pint glass (only $5).

8:30 p.m. – Outdoor Screening of the movie “RAD”
If weather allows. RAD tells a fantastic fable of an unflappable BMX biker fighting the factory rider to win on the Helltrack.

For more information go to: www.firehousebicycles.com, email firehousebicycles@gmail.com or call 215 222 2171.

Firehouse Bicycles has just expanded into a second location in West Philadelphia after purchasing the legendary Wolff Cycles at 4311 Lancaster Ave. Wolff Cycles has been in operation since the 1930s and is possibly the oldest continuously operating bicycle shop in Philadelphia.

The shop has been re-named “Wolf Cycles” – the new owners decided to drop one “f” to make a fresh start, but also to preserve some of the legacy of the old shop. Firehouse Bicycles at 50th and Baltimore continues to operate. Their current staff has been divided to serve customers in two locations.

Wolf Cycles has on tap the same new and used bikes, gear and services that Firehouse offers. The store hours are Tuesday-Saturday 10 – 6 p.m. For more information or if you have questions please call 215-222-2171.