Photos by Annamarya Scaccia / West Philly Local

When I first met Lola Reed a few weeks ago, I was struck by her style.

It’s a brisk Saturday in February, and Reed is meeting me for a mid-morning interview at her new store, HALO Foundation Boutique. She’s wrapped in a chic tan coat and sporting killer heels that make her hike over the mound of snow she’s crossing a bit shaky. As we make small talk during her walk over, Reed has a warm smile on her face.

Reed, 28, opened HALO Foundation Boutique at 4616 Baltimore Avenue during the holidays, taking over the space from a short-lived clothing store. It’s a small two-level shop with oversized front windows, decked out mannequins, and an intimate atmosphere. A cozy nook notches out the ground floor, where high-end and designer clothing, jewelry, and accessories are placed on display.

To the right, wooden stairs lead up to a nearly empty loft space. A cozy loveseat and cluttered table are pushed against the back wall, which is plastered with a large collage of fashion editorials and photos of runway models cut from magazines.

This is where we find ourselves after we’ve made our way inside. As we sink into the couch, Reed, dressed in all black, begins to chat with affection about the boutique and its backstory. The air is filled with faith music playing from a portable stereo/CD player on the floor. Light from the morning sun bathes the space.

In a way, it’s a scene that perfectly encapsulates Reed’s mission, of which the boutique is only a part. Continue Reading

Here’s a great chance to help a woman entering or re-entering the workplace. Wash Cycle Laundry and Gearing Up will be doing pick-ups around Center City and West Philly of gently used, interview-ready professional attire for the fantastic non-profit Career Wardrobe, which works to support women transitioning to work. Studio 34 (4522 Baltimore Ave.) will serve as a drop-off point in West Philly.

Studio 34 will be collecting clothes now through Sunday, July 22. Bring your clothing in bags labeled “Career Wardrobe” to Studio 34’s front desk before 4 p.m. on Sunday, July 22.

Here are some guidelines from Studio 34:

• We accept clothes for all seasons!
• Donations should arrive ready to wear: clean, on hangers, with all buttons, working zippers, and no tears or stains. (If you don’t have hangers, don’t worry! the organization hosting this donations drive will find hangers for loose clothing. But if you have hangers, please include them.)
• Items not used for this program will be donated to other nonprofit organizations or sold at The Wardrobe Boutique, a recycled clothing boutique to benefit Career Wardrobe’s programs.