In Bullseye Marketing, Louis Gudema presents a contrarian but intuitive strategy for small- and mid-sized businesses to prioritize the fastest, most cost-effective ways to grow. He also drills down into almost two dozen of the programs with hundreds of tips and best practices. In addition to the 90% of the book written by Louis, Bullseye Marketing includes interviews with marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Jeanne Hopkins, Gini Dietrich, James Carbary, Jim Ewel, and Zorian Rotenberg, as well as a piece on how to write a great email by MailChimp CEO Ben Chestnut.
Advance Praise for Bullseye Marketing
“For years small- and mid-sized businesses have been the jobs-growth engine of the U.S. economy. In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position and fuel job creation.”
Ron Bloom Former “Car Czar” and Assistant to President Obama for Manufacturing Policy”Love it! Bullseye Marketing strips the madness away from the traditional paralysis-by-analysis of marketing plans and guides the modern marketer towards an impact target. In a world where low hanging fruit is often overlooked – Bullseye paints a winning equation of making the biggest impact today while setting the foundation for (r)evolutionary marketing success.” David Maffei President of Akumina”Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf or Kindle today.” Jeanne Hopkins Executive Vice President and CMO at IpswitchAbout Louis Gudema
In his 30 year career Louis Gudema has helped hundreds of companies from MIT startups to the Global 2000 improve their business results. He founded and led Magic Hour Communications, which initially provided marketing communications services for major companies.
He then changed the company’s business model, pivoting it to become an early SaaS firm with strong recurring revenue. He had a successful exit, and over several years acted as vice president of business development at two mid-sized digital agencies, closing and serving primarily enterprise accounts. In 2013 he founded marketing consultancy revenue & associates, working primarily with small- and mid-sized companies. It was through his work with those firms that he developed the Bullseye Marketing approach.
Louis speaks frequently on marketing and business at regional and national events, and has written for such leading business sites as The Harvard Business Review, MarketingProfs, Chiefmartec, HubSpot, IDG Connect Marketer, TechTarget, VentureBeat, Econsultancy, Content Marketing Institute and many others.
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