Forget about Black Friday. A great way to kick off your holiday shopping is by shopping locally on Small Business Saturday on November 28. Small Business Saturday was founded six years ago and has quickly become a great holiday tradition and one of the most important shopping days of the year.

We have a lot of great businesses in West Philly. From local gift and craft shops to book stores to small groceries to coffee shops and breweries, you can find unique holiday gifts and support your neighborhood tomorrow. For every $100 spent at local small businesses, $68 returns to the community. Your perfect holiday gift may be waiting for you just around the corner!